In 1974 James Heddle, then a faculty member in the University of Wisconsin's Communication Arts Department, produced and hosted a twenty-one part television series entitled the New American Cinema at the PBS affiliate in Madison, a town then proud to be called 'the Berkeley of the Mid-West.'
The half-hour segments profiled some of the leading experimental filmmakers and film critics of the '60's and '70's. They were the odd-balls and innovators whose irreverence for prevailing artistic, technological and critical conventions led them to breakthroughs that form the foundation for high-tech multi-media graphic and acoustic effects we take as commonplace today.
This unique historical TV series - produced in 1974 and soon to be re-issued by Syntropia Press as a book and DVD set - features eleven of the leading filmmakers, critics, historians, and theoreticians who founded a movement fusing traditional art forms with the then-just-emerging electronic media.